Be Found: The Secrets of SEO for Nonprofits
Everyone wants to be found. Your website is no exception. In this session we will share best practices of nonprofits that are experts at driving traffic to their websites and review the tools you should use to maximize your findability. We will cover the basics of search engines, why they matter, the tools every nonprofit should use and outline the 6 steps to mastering SEO:
1. Keyword research
2. Website optimization
3. Link building
4. Fresh content
5. Landing pages
6. Analytics
