How to Captivate and Engage Constituents with Your Website
Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement? In this session, we will share more than a decade of focus group research that reveals:
• The 5 elements of an engaging website.
• The one thing every nonprofit should be thinking about, but isn’t.
• Real-world examples of nonprofit organizations that have mastered their online presence.
